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Sephora Picks Up Becca Cosmetics

"Curated collection" available now at select locations.

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By: TOM BRANNA

Editor

A global beauty brand with distribution in 30 countries, Becca Cosmetics has a cult following among consumers, celebrities and makeup artists alike and will now be more accessible than ever, asit will debut a curated collection of cosmetics at select Sephora stores in October. The easy-to-navigate two-bay Becca gondola at Sephora will be the first and only display to house a built-in customized shade match mirror, consisting of a color wheel plus a foundation finder chart, which clients...

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